September is the month in which business owners start to redesign some key elements of their websites. There are many things that you can do to keep up with the changing seasons and fun holidays, such as:
- Swap out a few photos across your site. Change the home page image, the image on your “About Us” page or employee headshots to ones with a fall theme.
- Publish blogs about upcoming holiday-related events.
- Change the font colors to match those of fall, including red, orange, yellow and brown hues. For Halloween, try going for orange, black and purple hues.
- Feature products and blogs on the home page that scream autumn.
- Of course, you can always host a fall sales event or giveaway. Make sure you highlight what the event is celebrating, such as “Fall Savings, All Season Long!”
It may seem like a lot of work to make these changes continuously throughout the season. However, you can cut the workload down by a great deal using a bit of strategy.
Instead of posting Halloween or Thanksgiving photos, text and events all over your website, try gearing all of your changes toward the fall season in general. This way, you won’t have to constantly swap out photos or featured products throughout the coming months, since your content will continue to be relevant all the way until December.
While all of your main content is focused on autumn and the changing colors of fall, slip in a few blogs specifically about Halloween and Thanksgiving, scheduled to be published on the appropriate days. That way, the holiday-related content can stay up once it’s published and it’ll even be good for the following year as well, if you decide to re-share some of this year’s articles on social media.
How do you prepare your website or business for autumn? Share your tips in a comment below.
Shop our seasonal fall photos.