Autumn has arrived and along with cooler temperatures, it’s time to start thinking about Halloween! Even though it’s still a month away, this is the time to start preparing. Many businesses bring out the Halloween merchandise and decorations as early as August.
There are many small changes you can make to your website as well. Prepare for the upcoming holiday and get your customers into the Halloween spirit with these eight website ideas for entrepreneurs and small businesses.
1. CHANGE THE COLOR SCHEME
Many website builders make it easy for users to switch the color scheme. Consider changing your website’s color scheme to include orange and black for the month of October.
2. SWAP OUT THE HOME PAGE PHOTO
Consider switching the photo on your home page to one that represents Halloween. If you don’t have a photo on your home page or landing page, add one. Visual content, such as eye-catching photos, will help capture the attention of your visitors. Maybe even throw in a few graphics of spider webs or pumpkins if appropriate.
3. CHANGE THE CART ICON
Changing the cart icon can be a simple yet entertaining modification. Think about swapping out the standard shopping cart icon to a trick-or-treat bag, pumpkin, or other Halloween-related symbol. If you’re unsure of how to do this, check with your theme designer to see if someone is able to provide assistance.
4. FEATURE HALLOWEEN PRODUCTS
This is one of the most common changes that online stores make leading up to Halloween. If you offer any Halloween products for sale, such as costumes or decorations, place them on your website’s home page.
5. PUBLISH HALLOWEEN-THEMED BLOGS
Blogging is an excellent way to drive traffic to a website. If you publish regular blog posts, consider writing content related to the spooky holiday that still fits in with your normal topics.
6. SHARE HALLOWEEN-RELATED POSTS ON SOCIAL MEDIA
Some websites have Twitter feeds right on their home page or in the sidebar. This is possible with many social media networks. In the weeks leading up to Halloween, you may decide to share content, such as photos, that others have posted on social media. This way, it will show up on your website, too.
7. HOST A HALLOWEEN CONTEST
Contests and giveaways are always fun. This month, consider offering a Halloween-related item as the prize. This could include a costume, decorations, tips, or a free eBook.
8. OFFER A LIMITED TIME SALE
Another common action many businesses take at Halloween is to offer a discount to their customers. For example, you may decide to give 25% off to all buyers for the two weeks leading up to Halloween.
Do you have any other Halloween ideas for small businesses, online or offline? Leave a comment below to share your thoughts.